user experience

User Expectations your Website must meet

When setting up a physical store, there are certain expectations from your customers, that you must meet to generate purchases. From attractive window displays to the interior layout, you need to spruce up your physical store to give your customers a positive experience and increase traffic to your store. Similarly, there are expectations you must …

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ecommerce threats

E-commerce: Security threats you should keep your eyes on

The online market has taken the world by the storm, with a dramatic shift seen in the move from physical stores to the web in recent years. Technological advancements and the convenience of online stores have attracted the lion market share of buyers, fuelling an upward trajectory in the growth of online businesses, away from …

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email security

DMARC: Why your Business needs it

Even in the wake of digitization and the explosion of new technology, such as social media, emails continue to be the centrepiece of digital communications. Notably, with most people checking their emails first thing in the morning, it’s easy to see why emails are the cornerstone in delivering effective personal and business communication. Why is …

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user engagement

How to boost User Engagement on your Website

The key to a successful online business is user engagement. It lets you know if your website is well-poised to drive conversions and increase sales. When potential customers are satisfied and have a positive experience with your website, it automatically improves the quality of engagement. User engagement measures the reaction of users to your website …

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custom emails

A simple guide on getting your business email account today!

Business emails have become a necessity in recent times. Apart from giving your business credibility and a feel of trustworthiness to your potential users, it is an ideal way to brand your business and yourself as a professional. However, most business owners are clueless about the process of acquiring a business email. Owning a business …

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keyword Research

Keyword Research: Best Online Practices For Success

The importance of keywords to your online business cannot be underestimated, especially in the current digital ecosystem. You need to conduct adequate keyword research regularly to competitively and strategically rank your site higher in search results.The use of keywords is the primary mode in which your site can communicate to search engines. It’s through keywords …

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