When setting up a physical store, there are certain expectations from your customers, that you must meet to generate purchases. From attractive window displays to the interior layout, you need to spruce up your physical store to give your customers a positive experience and increase traffic to your store. Similarly, there are expectations you must …
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an email authentication protocol that helps protect email senders and recipients from spam, spoofing, and phishing. It addresses shortcomings in SPF and DKIM since they both cannot authenticate the sender of an email against the “From:” address of an email message. A DMARC record ensures that there …
Cybercriminals have devised a new phishing campaign with the aim of harvesting users’ cPanel credentials. Urgent security measures have helped limit the effectiveness of the malicious campaign. Nonetheless, users are advised to be on high alert. Users have in the recent past reported a phishing campaign aimed at tricking them into giving away their cPanel …
Phishing Campaign Targets cPanel Users’ Credentials Read More »
The online market has taken the world by the storm, with a dramatic shift seen in the move from physical stores to the web in recent years. Technological advancements and the convenience of online stores have attracted the lion market share of buyers, fuelling an upward trajectory in the growth of online businesses, away from …
E-commerce: Security threats you should keep your eyes on Read More »
The Sender Policy Framework (SPF) is an email authentication technique used to prevent spammers from forging or sending emails on behalf of your domain. This concept helps prevent spoofing of mails by allowing for whitelisting of addresses of mail servers that are allowed to send emails on behalf of the domain. With SPF, you can …
Sender Policy Framework: Here Is All You Need To Know Read More »
Even in the wake of digitization and the explosion of new technology, such as social media, emails continue to be the centrepiece of digital communications. Notably, with most people checking their emails first thing in the morning, it’s easy to see why emails are the cornerstone in delivering effective personal and business communication. Why is …
The key to a successful online business is user engagement. It lets you know if your website is well-poised to drive conversions and increase sales. When potential customers are satisfied and have a positive experience with your website, it automatically improves the quality of engagement. User engagement measures the reaction of users to your website …
Business emails have become a necessity in recent times. Apart from giving your business credibility and a feel of trustworthiness to your potential users, it is an ideal way to brand your business and yourself as a professional. However, most business owners are clueless about the process of acquiring a business email. Owning a business …
A simple guide on getting your business email account today! Read More »
Finding the right keywords for your content is not the end of the road. You also have to ensure that you rank for your keywords. You have to give search engines the impression that your site can conclusively answer user queries. Having these two in place will significantly reduce the bounce rate and increase your …
The importance of keywords to your online business cannot be underestimated, especially in the current digital ecosystem. You need to conduct adequate keyword research regularly to competitively and strategically rank your site higher in search results.The use of keywords is the primary mode in which your site can communicate to search engines. It’s through keywords …
Keyword Research: Best Online Practices For Success Read More »
