Traffic surges on your website, are in most cases regarded as good news. It shows that you are doing all the right things and can be easily achieved by; writing irresistible blog posts, driving traffic through your social pages, advertising and using keywords. Your website can effortlessly build up from two visitors a day to two hundred visitors an hour. However, being ill-prepared for the web traffic spike can be nightmarish, if it leads to website crashes or pages loading slowly, which all have the potential of driving customers away. It is, therefore, important to ensure that you stay on top of any incoming traffic spike on your website by taking measures to accommodate it. Here’s what you need to do:
- Have a flexible hosting plan. Typically, we provide a variety of hosting packages to suit different businesses. When most businesses are starting, they opt for a basic hosting package until they figure out how much resources they require. However, as the business grows, you will slowly discover what more resources you need to run your website efficiently. At Sasahost, our services are scalable; you can upgrade to a package with more resources as you at any time. Among the upgradeable resources; bandwidth, disc space, and memory could be explored as an option to keep up with the ever-growing web traffic.
- Update hosting packages. A complete overhaul of your hosting packages can also be a better alternative in cases where there has been an unprecedented web traffic surge. A spike can lead to slow performance which will drive clients away (No one wants to deal with a slow website), and will likely check out your competitors. Our team of experts will help you look at other options worth exploring from our range of packages; to maximize the performance of your website and ensure your visitors have the best customer experience.
- Use content management systems. Most CMS solutions can be easily scaled to handle a higher magnitude of visitors. Scaling simply means increasing the traffic capacity to that which your site can handle. As the business grows, you need to be in a position to add more functionalities. More functionality equals better management of the website to compete with the newly developed ones.
- Manage the bandwidth. Installation of plugins to optimize your images can go a long way in ensuring that your website’s speed and performance is not slowed down when there is a lot of traffic. Slow page load time caused by unoptimized images, embedded audio and video can turn away potential customers. Opt to use links that lead to external sites like YouTube that are better equipped to handle content such as videos. It is an effective method of handling traffic without compromising the user experience.
Abraham Lincoln once said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Being prepared for unforeseen web traffic beforehand will save you embarrassment in future, and will help you handle such situations like a pro. We’re happy to get you started, get in touch today!